Operations for home service businesses

Stop losing jobs because the follow-up fell through.

Your tools are not the problem. The way leads, calls, estimates, scheduling, and follow-up move through your business is. Elevate & Automate helps home service businesses organize all of it, so the whole business is not riding on the owner's memory.

Built for home service businesses
No useless meetings
Built around HighLevel
Where jobs fall through

What looks like a busy day is often a leak.

Slow reply

Leads cool off when every call, text, and estimate waits on one person to answer between jobs.

Tools sitting idle

You are paying for software whose follow-up and automation features are switched off. The parts that actually book jobs are dormant.

It all runs through you

If work only moves when you check it, the business stalls every time you are out on a job.

Why software alone falls short

Software alone does not book the job.

The tools can text back, schedule, remind, and follow up. They only work when the steps behind them are clear: who responds, how fast, what happens next, and how nothing slips. That is the part Elevate & Automate cleans up.

Current offers

Three steps. Each one scoped and fixed-price.

Start with the audit. Move to the setup. Keep it running with monthly support. No surprise hours. No open-ended retainers.

Front door · $497

Operations Clarity Audit

Also called the Home Service Systems Audit. We review how your calls, leads, estimates, scheduling, follow-up, reviews, and payments are handled today, then hand you a clear fix list showing what is costing you time, trust, and booked jobs. PDF report, Loom walkthrough, a plain read on what can be safely automated, and a direct recommendation on whether the setup Sprint is your next step. Delivered within 5 business days after intake.

View the audit
Implementation · $2,500 to $3,500

GHL AI Revenue Systems Sprint

The lead-to-booked-job setup. In 21 days we set up the system that captures new leads, responds fast, follows up on estimates, asks for reviews, recovers missed payments, and keeps customer messages in one place. Your team gets simple step-by-step instructions to run it after handoff.

View the Sprint
Retainer · $497 to $997 per month

Monthly Digital Operations & Automation Support

Ongoing help keeping your automations, customer tracking, follow-ups, forms, calendars, and review requests working the way they should. Optional. Starts after the setup is live.

Inquire about the retainer
How the work runs

Clear the problem first. Build second. Keep it running third.

Direct and decision-first. No discovery-call runaround. No endless calendar.

01

Start with the audit

The Operations Clarity Audit finds what is actually broken, what is just annoying, and what to fix first.

02

Run the setup

If a build is the right next move, the 21-day Sprint builds and tests the system, with a 30-day tune-up window.

03

Keep it running

Optional monthly support keeps the follow-ups, automations, and instructions current as the business grows.

Who builds this

Enterprise-level operations, built for a business your size.

Michelle Craigen built her reputation across 20+ years of enterprise operations at IBM and Amazon Web Services, where the work was running large, complex systems for people who could not afford for things to break. Home service businesses deserve that same standard of execution.

EAC runs one method on every engagement, the Operational Truth Architecture: reveal what is actually happening, map the system around it, rebuild the parts slowing the business down, and align the team to the new flow.

  • 20+ years of enterprise operations at IBM and AWS, now applied to home service businesses
  • Operational Truth Architecture methodology: Reveal, Map, Rebuild, Align
  • A clear read on which work can be safely automated, which still needs a person, and what to clean up before automating anything
  • Built around HighLevel and structured diagnostic review for operational accuracy
  • No useless meetings, fixed-scope engagements, and plain operator-to-operator language
  • Structured outputs that work whether or not a follow-on build is approved
Client proof
"

Before I hired Michelle, every lead, every estimate, and every follow-up came through me. If I was on a roof, things stopped. She rebuilt the whole backend, including response, booking, and customer communication, and now the business runs without me holding it together. It finally feels like a company instead of a one-man operation.

Joseph Vasquez Owner, AAA Quality Home Repairs · East Tennessee
Best fit

Built for owners ready to stop running on willpower.

This is a fit for owners who want tighter operations, clearer ownership, and a client experience that feels as strong as the service itself.

Leads are coming in

The issue is not demand. The issue is response speed, qualification, handoff, or follow-through.

HighLevel is bought but underused

The platform is paid for. The follow-ups, automations, and AI features sit idle while jobs leak through the gaps.

The founder is still the glue

The work leans too hard on one person carrying every detail, approval, and reminder.

You want premium delivery without chaos

The offer is solid. The backend just needs to hold that standard consistently.

Start here

The Operations Clarity Audit is the clean first move.

The audit gives you an operator-level read on what is slowing the business down, what to fix first, and whether a full setup is worth it. PDF report, Loom walkthrough, and a direct recommendation within 5 business days after intake.